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Vitec Group Imaging Division appoints Gentec International exclusive Canadian distributor.

NOVEMBER 12, 2012

Gentec International is pleased to announce that the company has partnered with Vitec Group Imaging Division and will become their exclusive distributor in Canada on January 1, 2013. As a result of this partnership, Gentec International will distribute the Vitec Group Imaging Division’s entire range of products within the photo and video supports, carrying/protective solutions, and lighting categories.

“Gentec’s business philosophy, product mix, distribution and logistics centre, and channel diversification provide all of the critical elements required to execute our strategic plan,” stated Bill Drysdale, Managing Director of Manfrotto Distribution USA and Regional Director, Americas, Vitec Group Imaging Division. “This partnership ensures that all of our products remain easily accessible for our Canadian consumers, which is always a top priority for the brand.”

Effective January 1, 2013, Gentec assumes distribution of the Manfrotto, Kata and National Geographic photographic carrying solutions lines and photo, video and lighting supports and accessories products under the Manfrotto, Gitzo and Avenger brands. The Vitec Group Imaging Division’s current Canadian distributor will continue to market the brands in Canada until the transition is complete.

“We are pleased to partner with the Imaging Division of the Vitec Group,” stated Joel Seigel, President and CEO of Gentec International. “It is our goal to work with Manfrotto and take their extensive range of photo, video and lighting products to the next level and to markets that are not presently served.”

For more news and information about the Imaging Division of the Vitec Group, please visit: www.vitecgroup.com/OurBusinesses/ImagingDivision.com

For more information about the partnership, please contact Joel Seigel at 905-513-7733 or jseigel@gentec-intl.com.

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About Vitec Group Imaging Division

The Vitec Group Imaging Division provides premium photographic and videographic equipment to both professional and non-professional users. The photographic and videographic equipment consists primarily of camera supports, tripods, equipment bags, lighting supports, LED lights and lighting accessories under the Manfrotto, Gitzo, Avenger, Kata, National Geographic (manufactured and distributed under license) and Lastolite brands. Manfrotto, world leader in the equipment and accessories industry for photography and imaging, is part of the Imaging and Staging division of the Vitec Group (VTC), a publicly traded company on the London Stock Exchange. The Imaging and Staging division has a strong reputation with two main groups of photographers and videographers, professionals and social recorders. www.vitecgroup.com

About Gentec International

Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, offering a variety of prominent brands and supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec operates out of a high-cube, stateof-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none. With a focus on building strong partnerships, Gentec represents the gold standard through the use of a value-added business model, an approach that has made Gentec one of Canada’s 50 Best Managed Companies for five consecutive years.

Learn more – visit www.gentec-intl.com

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