As a result of this partnership, Gentec International will distribute the Vitec Group Imaging Division’s entire range of products within the photo and video supports, carrying/protective solutions, and lighting categories.
“Gentec’s business philosophy, product mix, distribution and logistics centre, and channel diversification provide all of the critical elements required to execute our strategic plan,” stated Bill Drysdale, Managing Director of Manfrotto Distribution USA and Regional Director, Americas, Vitec Group Imaging Division. “This partnership ensures that all of our products remain easily accessible for our Canadian consumers, which is always a top priority for the brand.”
Effective January 1, 2013, Gentec assumes distribution of the Manfrotto, Kata and National Geographic photographic carrying solutions lines and photo, video and lighting supports and accessories products under the Manfrotto, Gitzo and Avenger brands. The Vitec Group Imaging Division’s current Canadian distributor will continue to market the brands in Canada until the transition is complete.
“We are pleased to partner with the Imaging Division of the Vitec Group,” stated Joel Seigel, President and CEO of Gentec International. “It is our goal to work with Manfrotto and take their extensive range of photo, video and lighting products to the next level and to markets that are not presently served.”