Gentec International is pleased to announce the exclusive Canadian distribution of Phottix professional photo accessories.

“We are pleased to appoint Gentec International to act as the exclusive distributor of Phottix Flash and Accessories, Shutter Releases, Flash Triggers and Photographic Accessories in the Canadian Market,” stated Steve Peer, CEO Phottix Hong Kong. “Gentec has for many years been recognized as the largest distributor of photo accessories in Canada, we look forward to working with Gentec and developing the Canadian market for Phottix products.”

Phottix, a manufacturer of innovative hot shoe and portable flashes, flash triggers and shutter releases, holds over 40 patents in the photographic industry. Phottix achieved acclaim for its award-winning Odin TTL Flash Trigger – the first trigger to feature full TTL and Manual Power, and Flash Zoom control. Their continued innovation over the past five years, including the Mitros+ Radio TTL hot shoe flash and Indra500 TTL Studio Lighting system, have proved their position in the photography marketplace as a leader.

“We have watched Phottix create innovative photography products and knew the Canadian marketplace would be interested in their cutting-edge technology at affordable prices,” said Brad Lloyd, Senior Vice President and Managing Director of the Imaging Division at Gentec International. “We are proud Phottix has selected Gentec as their Canadian distributor and look forward to supporting their products in the Canadian photo industry.”

Phottix products are expected to be available from Gentec at the end of February 2015. Exact pricing and product selection will be announced closer to that time.