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Gentec announces exclusive Canadian distribution of Ed Hardy by Christian Audigier accessories

Thursday September 3, 2009

Joel Seigel, President and CEO of Gentec International, announced today that Gentec has signed an agreement with The California Wireless LLC, an official licensee of Ed Hardy products, to be the exclusive Canadian distributor of their line of Ed Hardy by Christian Audigier wireless and consumer electronics products and accessories.

“We are pleased to introduce an assortment of products under the Ed Hardy label,” stated Mr. Seigel. “Christian Audigier has taken the popular, cutting-edge tattoo designs of Don Ed Hardy and developed an exciting, fashion-forward line that we believe will be very successful in the Canadian consumer electronics marketplace.”

“We are very excited to be introducing our Ed Hardy brand of wireless accessories to Canada,” said Ilan Bitton, CEO of The California Wireless LLC. “Gentec has a significant presence in Canada and its background in wireless and consumer electronics products makes the company a perfect fit for the Ed Hardy branded products.”

Initially, the products will include cases for the most popular mobile phones, including iPhone and Blackberry devices, along with molded silicon gel suits – all featuring the unique tattoo designs of Don Ed Hardy. The Ed Hardy products will add to Gentec’s already strong wireless product offering and will appeal to a wide demographic of 10 to 40 year olds.

For more information about Ed Hardy products, contact Marvin Bibla, Business Unit Manager, Wireless Telecom Division, at or 905-513-7733.

About Don Ed Hardy

With 40 years of tattooing and legendary status among the tattoo community, Don Ed Hardy is known as “the godfather of modern tattoo” for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth.

About The California Wireless, LLC

Los Angeles, California based The California Wireless, LLC is the official licensee of the Ed Hardy by Christian Audigier brand for the categories of consumer electronics and wireless accessories. The license provides for a global exclusive on the Ed Hardy designs for a wide range of products from mobile phone carrying and protection solutions to headphones and docking stations for personal media players. Launching this fall will be a line of carrying and protection solutions for iPhone, Blackberry and other popular mobile phones. Additional products will be continuously introduced over the coming months.

About Gentec International

Gentec International is Canada’s leading consumer accessory products company supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless and mobile audio products to the Canadian retail marketplace. Gentec offers prominent brand names such as Optex, Sigma, Velbon, Gary Fong, Roots, iQ, SanDisk, Sunpak, Bushnell, Tasco, Zeiss, Remington Clothing, Planet Wireless, Energy, Sony, Electrohome, Prolink, Smarthome, Klipsch, Mirage, Jamo, and Stinger.