Gentec International is pleased to announce an exclusive Canadian distribution agreement with C&A Licensing, LLC for Polaroid branded digital camera accessories, a wide range of photography accessories and solutions for all photographers, from novices to hobbyists to professionals.

“Polaroid accessories complement Gentec’s current assortment of digital imaging products,” stated David Bursach, Director of Product Marketing, Imaging Division for Gentec International. “We are excited to offer these wellpriced, high-quality products to our customers.”

“C&A Licensing, LLC, an authorized Polaroid licensee, is pleased to have Gentec as its exclusive Canadian distributor. We are looking forward to a successful partnership and long-term relationship,” stated Ed Rivera, Vice-President of Sales for C&A.

Since its launch in October of 2010, C&A has introduced many new products, including tripods, a complete line of digital filters featuring neutral density fader filters, and a studio series of wide-angle, fisheye and telephoto extension lenses for DSLR and digital video cameras. The upcoming product line will leverage the heritage of the Polaroid brand and the growing demand for modern, yet value-driven imaging accessories. Polaroid digital camera accessories will be available through Gentec in early June, 2011.