Gentec International is excited to celebrate 25 years of partnership with the top Canadian retailers and its suppliers from around the world. Since opening the doors in 1990 with a modest 10-person team, Gentec has grown into one of Canada’s leading consumer accessories suppliers, employing full time staff of 90 and running operations out of its state-of-the-art 100,000 square foot fully computerized distribution center in Markham, Ontario.

The ability for Gentec to remain relevant in the buoyant Canadian marketplace, together with successes achieved by working closely with business partners’ along the way, has led to being named one of Canada’s Best Managed companies for eight straight years by Deloitte.

An important component to Gentec’s success has been partnerships. “Our successes have been built on a strong level of partnership with our retail and supply chain partners. The Gentec team is a dedicated group of professionals who are proactive and adaptive to the Canadian marketplace, meeting the needs of our customers with unrivaled service and support. We are proudly Canadian, offering cutting edge products for the Imaging, Electronics, Wireless, Audio, Sporting Goods and Mobile Electronics markets.” stated Joel Seigel, President and CEO of Gentec.

The Gentec Advantage has been the building block to success. Starting with the product, where Gentec focuses on quality and innovation, while featuring the most advanced technologies in engineering, construction and materials. Strong international brand recognition and channel marketing strategies allow Gentec and its retailers to sell products while maintaining maximum profitability along the way. With products backed by the best fill rate, sales support and service in Canada, Gentec provides the complete solution to continue setting itself apart from the competition after 25 years.

What does Gentec have in store to celebrate 25 years in business? New anniversary branding and logos have been developed to celebrate this milestone. For retail partners and consumers, Gentec will be offering special promotions and pricing as well as new product launches throughout the year. Staff events and supplier appreciation activities have also been scheduled.