Gentec International has purchased the worldwide rights to the UltraLink brand and the licence for the XLO brand, effective July 31st, 2013.

Gentec will take over UltraLink’s entire Canadian customer base, and effective August 6th, all future orders, marketing, sales, and service support will be provided from Gentec’s Markham, Ontario headquarters.

“The breadth of the UltraLink custom product range further reinforces our direction as a value-added distributor in the electronics field. UltraLink has been a successful designer, manufacturer and marketer of high-performance audio/video connectivity for over twenty years and we are pleased to have this quality product line as part of our electronics offering,” stated Joel Seigel, President & CEO of Gentec. “Dick Tuerlings will now head up our newly expanded Electronics Division, along with Steve Withers and industry veteran Barry Ogg who will assist with the transition. Klipsch, Bell’O, Energy, IQ, and now UltraLink are the main product lines in the division.”