Alan Topp, Managing Director, Sporting Goods Division, is pleased to announce that Gentec International has chosen to develop, implement, and execute effective training and employee purchase programs for its Zeiss brand products in Canada. has developed hundreds of training and incentive programs for leading brands in sporting goods and related consumer product industries, with the goal of driving more effective sales through retail. Gentec will be using the training system as an effective, efficient, and fun way for retail store employees to increase their knowledge about Zeiss sport optics products.

Once a store has been registered for the Zeiss training program, employees can access, 24 hours a day, seven days a week, by clicking on the Gentec E-learning Centre link found on the home page of Gentec’s website ( The program will cover all of the product groups – binoculars, riflescopes, and spotting scopes – and will include both product and technical information. After completing the training program, employees can purchase Zeiss products at a substantial discount, and they can also win prizes.