Gentec is pleased to welcome Brian Erb as its new Western Regional Sales Manager – Electronics Divisions. A graduate of the University of British Columbia, Brian has spent the past 20 years working for Tri-Mor Sales, an award-winning sales brokerage agency in Western Canada where his most recent title was Executive Accounts Manager.

During his time at Tri-Mor, he represented top brands in several key classes of trade including, Electronics, General Merchandise, Sporting Goods and Hardware. Most recently, Brian’s key accounts have included major retail chains, including London Drugs, Mountain Equipment Co-Op, Sobey’s, Staples and the Overwaitea Food Group.

“We are pleased to welcome Brian to the Gentec team as his years of experience and solid reputation with many of our key retail partners, is a natural development as we look for continued growth in the west,” stated Joel Seigel, President and CEO of Gentec.

“I am thrilled to embark on the next chapter in my career with a company of Gentec’s calibre,” added Brian.

Brian grew up and continues to lives in North Vancouver with his wife Theresa and two boys. In his spare time, Brian can be found rock-climbing or adventure racing though the beautiful BC mountains. Brian will begin his role at Gentec effective January 1, 2016.