Gentec International is pleased to announce the appointment of James Fralick as Director of Merchandising and Marketing of the Imaging Division. “James has over two decades of experience in the retail photographic goods space and will be great asset to the Gentec Imaging Team” stated Joel Seigel, President and CEO of Gentec International.

“James previous executive leadership role at Henrys coupled with his knowledge and passion for merchandising will help us to explore new avenues in the Imaging products channel and continue to nurture and expand our existing relationships in the industry”, stated Mr Seigel.

“I’m very excited to join Gentec and help contribute to their continued success in the retail imaging channel”, stated James Fralick.

For any additional information, please contact James Fralick directly at or Maxwell Payne, Director of Marketing & Digital Strategy, at 905-513-7733 or email