Gentec International is pleased to announce the addition of ZEISS photographic and cinematography lenses to their distribution portfolio, effective June 15, 2016.

“Having been the ZEISS Sports Optics distributor for over 10 years, we are very proud that we are now able to offer the superior line of Zeiss photographic and cinematography lenses to our Canadian retail partners”, stated Joel Seigel, President and CEO of Gentec International. “This broadens our scope of business with ZEISS and allows us to partner strategically with both, headquarter teams and Germany and the North American sales and marketing team.”

“We are very pleased to expand our long, standing relationship with Gentec, having local distribution will enable us to focus even deeper on our Canadian partners and to provide the high level of sales and after-market support that Gentec has built their reputation on”, stated Jan Krieger, General Manager of the ZEISS Consumer Business Group in North America.