Gentec International, the exclusive Canadian distributor of Manfrotto photo, video and lighting products, announces the launch of the innovative Digital Director: the only Apple Certified interface that helps users to intuitively manage their photo and video workflow, from camera settings to the sharing of the pictures via a tethered iPad application.

Digital Director is the ideal companion for pro or hobbyist photographers and videographers who are serious about making great images and are Apple addicted. Composed of hardware (the Digital Director), software (the App) and firmware, all of which have gone through the MFI (Made for iPad) Certification, this innovative product is designed to make shooting photos and videos much smarter: by simply connecting the Digital Director to the camera via USB cable and turning on the App, photographers and videographers are ensured a reliable, high-performance connection between their Canon or Nikon DSLRs and their iPad Air. A dedicated CPU embedded into the Digital Director provides an interface between the two devices, which via a cable enables the camera protocols to be fully understood and controlled by the iPad. Furthermore, Digital Director enables the user to place the camera even in the most awkward or difficult to reach positions and conveniently control it remotely.

Photographers and videographers can now enjoy a more detailed, enhanced control interface thanks to a much bigger and higher quality display: indeed, Digital Director turns the iPad Air into an external monitor taking full advantage of its High Definition Retina Display. The dedicated Digital Director App enables all the key parameters of Canon and Nikon DSLRs to be monitored and dynamically modified in real time (Exposure, ISO, Shutter Speed, Aperture, Manual Focus, WB, Image Quality, Focus Camera/Drive Modes, Battery status), allowing photographers and videographers to concentrate on creativity instead of settings. Shooting remotely via the iPad Retina Display, the App enables real time “Live View” monitoring and adjustments. The dynamic histogram and audio level display allows greater control, whilst the Focus control is guaranteed thanks to the Interactive Focus, which can be used to select the focus point anywhere on the screen. The digital zoom magnifies the selected focus point to ensure crisp accurate focus.

Thanks to Digital Director, users will have total control of their workload plus the possibility to download the images to the iPad and check the high-resolution files. All the characteristics of the image, such as the focus, can be checked simply using standard iPad gestures. Digital Director also allows users to intuitively manage post-production activities from the iPad: within the App, it is possible to work on the image, cropping and rotating it, modifying exposure, contrast and brightness, checking histogram and Exif information, rating and saving the image. Users will also have total control of their files, from image ratings to file organization (albums, shoot profiles and connection profiles).

Digital Director allows users to quickly import their captured images to the iPad for immediate sharing, direct to FTP, by email, to the iPad’s internal Camera Roll and on social networks.

The Manfrotto Digital Director will be available in Canada mid-July and has a suggested retail price (SRP) of $649.95.