Gentec International, in partnership with Metra Electronics, the market leader in automotive OEM integration, is pleased to announce the Canadian launch of the Metra OE-Style Direct Fit Multimedia Radio.

Gentec has signed an exclusive agreement to distribute the 30 models, designed to match over 150 vehicle-specific automotive interiors, in Canada beginning October 1, 2011.

A new segment of mobile entertainment has emerged that addresses the increasing desire of consumers who wish to maintain their OE interior look but enjoy options not always available or too expensive through the factory. The Metra OE-Style Direct Fit models install perfectly and provide the features and performance expected from a premium mobile entertainment product. The full-featured multimedia radio will maintain the vehicle’s OEM look and feel while providing complete aftermarket integration.

The Metra OE-Style Direct Fit Multimedia Radio uses a 7-inch or 6.1-inch (depending on the vehicle) digital touchscreen display to control the variety of functions, including the DVD player, NavMate and TeleAtlas GPS navigation (with 11 million points of interest in Canada and the United States), iPod/MP3 integration, and Bluetooth hands-free communication. There are also rear-view camera inputs, an SD slot, and a USB port to ensure complete connectivity.

The suggested retail price of the Metra OE-Style Direct Fit Multimedia Radio ranges from $999.99 to $1,199.99, based on the vehicle make and model.