Gentec International is pleased to announce the launch of the stylish new Roots 73 cases for the iPhone 6/6s. Established in 1973 by Michael Budman and Don Green, Roots has grown into a leading lifestyle brand known around the world for their quality, integrity and longevity.

Working with Roots, the Gentec Wireless team developed a range of cases that embody the distinctive Roots style, synonymous with a casual, athletic and outdoor Canadian lifestyle.

There are three new protective cases in the Roots 73 line. Each case features a snug and secure fit for the iPhone 6/6s with full access to all ports and controls. Each protective case features a high-quality, matte finish available in three distinct Roots patterns, including Buffalo Check Plaid (RIML01), Maple Wood (RIML02) and a Sweater pattern (RIML03).

The new line of Roots 73 cases also include two folio-style cases. The 2-in-1 Premium Hide Leather case features 4 pockets for holding essential cards and cash. The phone rests in a magnetic protective case, with its own stylish leather backing, while the 2-in-1 feature allows you to remove the case from inside the folio cover – giving you the option to use it as a stand alone case without the folio cover. The Buffalo Check Plaid folio case also features 4 pockets and easily converts to landscape mode for hands-free video viewing.

The Roots 73 protective cases and folio cases have a suggested retail price (SRP) of $29.99 and $34.99 respectively. These cases will be available from Gentec in October. To learn more about the new cases, visit