Gentec International is pleased to announce that its popular Roots Tuff Skin protective rubber cases are now available for the iPhone 4.

The new addition to the rugged Tuff Skin line has been custom designed to ensure a snug and secure fit for the newest iPhone, and for the first time, is available in a choice of eight colours.

Like all Roots Tuff Skin cases, the eight new iPhone 4 cases have been crafted from extra-thick, 3 mm silicone rubber to provide the ultimate protection for your iPhone. Each case includes a custom-shaped screen protector to protect the LCD screen from dirt and scratches; and the clear, smooth, bubble-free surface won’t interfere with the touch-screen functions. Using a Roots Tuff Skin case with your iPhone 4 also helps prevent drops in reception.

The eight new Roots Tuff Skin cases for iPhone 4 are sold individually with a suggested retail price of $24.99. The classic Roots Tuff Skin kit, which includes a black Tuff Skin case, screen protector, and custom holster, is also available for a suggested retail price of $34.99. The new cases will be available at electronics retailers across Canada beginning inAugust 2010. Following the launch of the iPhone 4 cases, Roots Tuff Skin coloured cases will soon be available for several popular BlackBerry models: Pearl 9100 3G, Curve 8520/30/3G series, and Bold 9700. To find your nearest Roots Tuff Skin retailer, visit Gentec’s “Where to Buy” page at