Gentec International is pleased to announce that the Sigma 50mm F1.4 DG HSM | Art lens has been named the winner of Best DSLR Lens by the European Imaging and Sound Association (EISA) for 2014-2015.

EISA is a unique association representing 50 special interest magazines from 20 European countries across seven key categories, including: photo, video, audio, home theatre, in-car electronics, mobile devices and green technology.

In terms of price/performance ratio, the Sigma 50mm F1.4 DG HSM [A] raises the bar to a new level. This bright, full-frame standard lens features superb construction. It is solid, elegant and has a large and smooth focus ring. But most important, when it comes to the optical quality, this lens outperforms almost all competitors on the market, regardless of their price. It is simply one of the sharpest lenses the members of EISA have ever had the pleasure to test. To make it even more impressive, the Sigma 50mm F1.4 DG HSM [A] also has very low amounts of chromatic aberration and vignetting, and is practically free from distortion. All this comes at a price well within reach of enthusiast photographers and professionals alike. For more information about the Sigma 50mm F1.4 DG HSM [A] and other Sigma lenses, please visit