As a result of this partnership, Gentec International will distribute the Vitec Group Imaging Division’s range of backgrounds and lighting control systems under the Lastolite brand for photo, video, and cinema products as well as the complete range of Colorama backgrounds and background accessories.
“We are pleased to expand our partnership with the Vitec Group and to distribute the popular Lastolite Lighting and Colorama background products,” stated Joel Seigel, President and CEO of Gentec International.
“It is our direction to consolidate our efforts with a strategic partner in each market. We are pleased to have Gentec add our products to their extensive line up and bring us into markets that have not been served,” stated Sean Henry, General Manager, Manfrotto Lighting.
Media looking for additional information, please contact Samantha Eng, Cohn & Wolfe, at 416-924-5700, extension 4031, or email samantha.eng@cohnwolfe.ca.