Joel Seigel, President and CEO of Gentec International announced that Gentec has entered into a strategic distribution partnership with Sony North America to distribute their line of 12V Mobile Electronics products for Canada.

“We are pleased to expand our Sony relationship with the addition of their 12V Mobile Electronics as it is a good complement to our product offerings from AAMP of America, Metra and Alpine Electronics,” stated Mr. Seigel.

“Gentec’s strong reputation in the Canadian marketplace coupled with their sales and distribution infrastructure, makes this a perfect fit as the Sony 12 Volt distributor in Canada,” stated Takumi Sasaki, Director of Mobile Electronics, Sony North America.

For any additional information, please contact Eddie Bozo, Managing Director – Mobile and Electronics, at 905-513-7733 or email

For the PDF version of the press release: DOWNLOAD HERE

About Sony North America

Sony North America is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Sony is a leader in electronics for the consumer and professional markets. By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs, and revolutionary new OLED and Z-Series televisions. For more information, visit