Designed to increase consumer awareness for the leading global manufacturer of premium sound solutions for home, personal, and commercial use and to provide marketing support for Klipsch retailers, the campaign includes newspaper and radio ads, plus the launch of the new Klipsch Canadian website at www.BestSound.ca.
Full-page ads will appear through December in the national edition of The Globe and Mail. A thirty-second radio spot will run on several FM stations during the first three weeks of December in Toronto, Vancouver, and Montreal. To complement the campaign, a variety of Klipsch products are being offered as prizes through the contests and promotions run by the various radio stations.
The new website, www.BestSound.ca, is featured prominently in all elements of the holiday campaign. It provides a convenient link to Klipsch product information and videos, helping consumers become more familiar with the proprietary technology that makes Klipsch speakers some of the finest audio components in the world. The site also includes a quick-link to the Where to Buy page, allowing consumers to easily find their nearest Canadian Klipsch retailer.