President and CEO
As Gentec’s founder and CEO, Joel has led the firm to success for over three decades. Starting out with a small team of 12 in 1990, he has grown the company into one of the leading consumer electronics distribution companies in Canada with nearly 100 employees. Since the beginning, Joel has put customer service and community at the heart of the business, making sure Gentec is the best possible partner to those we work with.
A leader in retail and distribution starting at the age of sixteen, Joel has built a reputation in Canada and the United States for bringing new products to market and delivering high levels of consumer satisfaction. Guided by his experience, expertise and creativity, Gentec has expanded into several markets of leading consumer products. As a testament to Joel’s leadership, the company prides itself on long term partnerships with staff, suppliers and customers, and he is now proud to name two of his sons among those staff.
Joel has received numerous industry awards, including Ernst & Young’s Canadian Entrepreneur of the Year and Deloitte’s Best Managed Private Companies in Canada. He dedicates a great deal of his time and energy to philanthropic work, including as a founding member of the Leadership Sinai Group of the Mount Sinai Hospital, for whom he has helped to raise millions of dollars. The American Jewish Committee presented Joel with its prestigious Imaging Division Human Relations Award for his professional achievements and devotion to philanthropy and communal responsibility.
Looking ahead, Joel is as excited as ever about Gentec’s mission to stay ahead of consumer trends and provide unmatched service to our partners.