Director of Merchandising and Marketing, Imaging Division
For James, the imaging business is all about striking the right balance between art and science. He first learned the art, starting out as an amateur portrait photographer with his first camera, a Canon EOS 650, in the late 1980s. As time went on, James got more fulfilment out of inspiring other budding photographers with equipment. He became more interested in the science of the business, using his knack for sales and management to find creative ways of modernizing businesses with analytics-driven assortment optimization and portfolio management.