TORONTO, CANADA — July 6, 2020— Sony Electronics, Inc. today announced an  distribution collaboration with Gentec International to distribute its high-end Sony ES home audio solutions throughout the Canada market.  As Canada’s leading consumer accessories supplier for more than 25 years, Gentec brings the ability to strengthen Sony’s relationships with retailers, supply chain partners and customers throughout the country. 

“We have worked with Gentec for quite a while and continue to be impressed by their service levels and deep relationships with specialty audio retailers,” said Mark Saddleton, Canada country head, Sony Electronics, Inc. “This new agreement is a natural extension of our existing relationship and reflects Sony’s continuing efforts to get closer to our customers.”

Sony currently utilizes Gentec for both direct-to-consumer and independent retail partners sales for home and car audio systems. Gentec’s high-quality retail demo spaces are designed to closely mimic customers’ real home environments. These demo spaces will enable Sony customers to better experience the sound and feeling of Sony’s audio products when integrated into a complete sound environment

“The industry is seeing a distinct trend of high-end audio customers making their purchase decisions based not just on product quality and performance, but also on richness of the overall listening experience,” said Joel Seigel, president & CEO of Gentec.  “As a marquee audio brand, Sony products are ideally experienced in our custom-designed demo spaces. Gentec is proud to work with Sony and to now distribute its high-end Sony ES audio products.”

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About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.