Our Story

Owned and operated in Canada, Gentec has been distributing consumer products from leading international companies for over 30 years. We are proud to partner with some of the most well-respected and celebrated consumer brands from around the world, including Sigma, SanDisk, Manfrotto, Zeiss, Sony, Klipsch and Alpine.

Together, we achieve the extraordinary.

A lot has changed since we first started distributing photographic equipment in 1990. And we’ve changed, too. Built from a team of 12 to around 100 staff today, Gentec has grown into a value-added distribution partner across multiple markets, including wireless technology, digital imaging, sporting goods, as well as home and car audio. We support over 3,000 retailers from coast to coast, from some of Canada’s biggest retailers to local and specialty shops.

Who Is Gentec?

Our Achievements


Years as a family-owned Canadian business.


Years as One of Canada's Best Managed Companies


Brands Represented in the Canadian Market


Customers from Independents to National Chains

Our Leaders

Meet the leadership team at Gentec International. Gentec has over 100 full-time employees supporting its operations across Canada, and our leadership team plays a critical role in driving the company's success. 

Joel Seigel

President and CEO

Nick Aubry

Chief Operating Officer

Jordan Seigel

Senior Vice President, Corporate Strategy

Mathew Seigel

Director of Sales, National Accounts

Dick Tuerlings

Vice President, Consumer Electronics Division

Alan Topp

Managing Director - Sports Optics Division

Anthony Sesel

Managing Director - Wireless Division

Dorothy Hayashi

Director of Finance

Gord Brown

Director - Mobile Electronics Division

James Fralick

Managing Director, Imaging Division

Mike Last

Director of Marketing & eCommerce

Renee Lodge

Director of Sales, Imaging Division


Alexander Stretovitch

Director of IT


Liz English

Director of Sales, National Accounts

Our History


The Beginning
Gentec opens its doors on the 2nd floor of the Scintrex building.


Gentec moves to the 26,100-square-foot building at 80 Bentley Street.


Getting Connected
Electronics accessories are added to the product line. Gentec installs the Radio Beacon wireless warehouse picking systems.


Going Wireless
Gentec adds another product line to it’s offerings and enters the mobile communication accessory business.


Gentec acquires assets of Kingsway Films.


New Division
Gentec continues its growth by adding the new Tasco Optics Canada division.


Still growing, Gentec acquires Vivitar Canada Ltd.


Moving On Up
Gentec moves to the 75,000-squre-foot facility at 90 Royal Crest Court.


Excellence Recognized
Gentec receives the Markham Board of Trade’s Business Excellence Award.


Roots On Board
Gentec negotiates a long term licensing agreement for Roots branded products.


Journey to Japan
On the strength of growing Sigma sales, Gentec rewards dealers with a trip to Japan.


Gentec Hits the Road
Gentec enters the world of 12-volt mobile audio accessories.


AJC Recognition
The American Jewish Committee honours Joel Seigel with its Imaging Division Human Relations Award.


Gentec named one of Canada’s 50 Best Managed Companies.


Gentec completes 100,000-square-foot warehouse expansion and celebrates a third year as one of Canada’s 50 Best Managed Companies.


Product Growth
Gentec adds several new brands, including Tamrac and NHL, and is again one of Canada’s 50 Best Managed Companies.


Vitec Imaging
Gentec is proudly named the exclusive distributor of Vitec Imaging products in Canada, providing legendary brands like Manfrotto, Gitzo, and Lastolite.


Partners with Maple Leaf Sports
Gentec and Klipsch partner with Maple Leafs Sports and Entertainment as the official speakers and headphones of the Toronto Raptors, Toronto Maple Leafs and Live Nation Entertainment.


New Growth
Gentec continues to expand it’s portfolio of distribution with Pro-Ject Turntables, Phottix Imaging and Marumi filters.


Gentec Kustom Solutions
The GKS facility opens to the Canadian B2B market, providing commercial installers and businesses with unprecedented access to high-end home and commercial audio and video technology.


Sony Service Centre
Gentec becomes a Sony Electronic Inc. authorized partner for sales and service of Sony Digital Imaging (DI) products in Canada.


Pioneer and Onkyo
Gentec expands alliance with The Klipsch Group to distribute Onkyo and Pioneer products exclusively for the Canadian market.