Gentec International Becomes Exclusive Canadian Distributor for Hoya and Tokina Products with Kenko Tokina Co., Ltd.

Markham, ON – September 18th, 2024 – Gentec International is pleased to announce a new partnership with Kenko Tokina Co., Ltd., becoming the exclusive distributor for Hoya and Tokina products in Canada. This strategic collaboration expands Gentec's portfolio of digital imaging products and enhances Canadian availability of these world-renowned brands for Canadian consumers.

Kenko Tokina Co., Ltd., a global leader in optical manufacturing, is renowned for its expertly crafted photographic and optical accessories. Hoya, known for its excellence in optical glass and photographic filters, and Tokina, famous for its unique camera lenses, will now be available exclusively through Gentec International. This partnership ensures that Canadian customers have access to the latest and most innovative optical products. Additionally, Gentec will handle all after-sales support for Hoya and Tokina imaging products in Canada.

"We are honoured to partner with Kenko Tokina, representing Hoya and Tokina products for the Canadian market," stated Joel Seigel, President and CEO of Gentec International. "This collaboration aligns with our commitment to providing our customers with the highest quality products and exceptional service. We look forward to a long and successful partnership to broaden the market reach of these products in Canada ."

"It our pleasure to welcome Gentec International to our global family of distribution partners,” remarked Alen Smirnov, General Manager of Overseas Sales Department - Kenko Tokina Co., Ltd. “We recognize that the Canadian market is underserved and partnering with Gentec, represents a large opportunity for us to broaden our reach . Our team looks forward to establishing a long and successful relationship with Gentec International.”

“I am pleased to be working with the team at Gentec to increase brand awareness, improve customer support, and grow sales in the Canadian market,” says Yuji Matsumoto, President of Kenko Tokina USA. “I am confident they will exceed our expectations.”

Hoya and Tokina products are expected to be available to Canadian retailers through Gentec International in the Fall of this year. For more information about this partnership in Canada, please contact James Fralick – Managing Director, Imaging Division – Gentec International by email jfralick@gentec-intl.com.