Gentec International to Distribute Fab’ Straps in Canada 

Gentec International is pleased to announce the distribution of Fab’ straps in Canada. Fab’ offers a wide selection of handcrafted leather and rope straps for multiple camera styles and photographer preferences. They have been locally making their products in Montreal since 2016, with a focus on the Quebec photo specialty channel. By partnering with Gentec, Fab’ has the opportunity to expand its presence with retailers across Canada.

“We are excited to add Fab’ to our Imaging distribution portfolio,” stated James Fralick, Managing Director, Imaging Division at Gentec International. “This is a great opportunity to partner with a truly Canadian company and their products exude premium quality and craftsmanship that we feel consumers will love.”

“We have worked tirelessly on Fab’ straps for almost 10 years now,” stated Fabrice Lallemand Tremblay, founder of Fab’. “The partnership with Gentec is a natural fit for us and we look forward to reaching new customers at major photo retailers across the country this year.”

Fab’ products will be available for purchase from Gentec starting in June 2024. For press information on Fab’ and Gentec International, please contact For Sales and Marketing information please contact Renee Lodge, Director of Sales, Imaging Division at

About Fab’

In 2016, Fabrice Lallemand Tremblay, fueled by his passion for photography and dissatisfaction with the market’s offerings, decided to create his own line of leather and rope camera straps.

He exclusively uses vegetable-tanned leather, a traditional method of tanning hides using natural tannins like tree bark and leaves. This process results in leather renowned for its durability, strength, and the unique patina it develops over time. Unlike the majority of leather goods on the market, which are chrome-tanned using chemicals, vegetable tanning is more environmentally friendly and sustainable.

Fabrice’s dedication to perfectionism has led him to produce high quality straps that have quickly gained popularity, and has become a trusted name by photographers who value the quality of craftsmanship.